... attitude, (2) analyzes 2,127 associations – gained through a free association task – with content analysis and multiple correspondence analysis to describe sub-profiles of the consumer segments. Findings Three segments (avoiders, experimenters, adopters) are described in demographic data (age, gender...

... products at least once a month. Also, the 77.3% of respondents did not know the current legislation on the labelling. Multiple correspondence analysis allowed to identified three profiles of Sicilian families and binary logit model was used to examine the factors that influenced different frequency...