... Innovation Health foods National cultures Growth It was 1997, and Mubbery juice was being produced by Turpan’s Chief Foodstuffs and Drinking Factory at Xinjiang. The product was classified as a high natural health care drink, made from local fruit, containing vitamin B1, vitamin B2, vitamin C...

...‐Pakistanis is increasingly consuming mainstream English foods while also consuming traditional Pakistani food. The paper draws on participant observation and in‐depth interviews with British‐Pakistanis in Bradford. © MCB UP Limited 1998 Consumer attitudes Ethnic groups Food National cultures...

... elements and variables at both strategic and tactical level. Fast‐food restaurants India Kazakhstan Marketing mix National cultures Wines and spirits In 1937, Richard and Maurice McDonald opened a tiny drive‐in restaurant east of Pasadena, in California. This was the first McDonald’s...

.... © MCB UP Limited 1996 China Food Marketing National cultures Symbols In a country with such a long history of famine (most of the 19th century) and decades of poor diet in the 20th century, nothing is more important than food (in China)[ 1 ]. According to a recent study...

... and accept there will be no instant reversal of culture. It may take a long time before the ideal of a free market economy is fully operational in all these countries. © MCB UP Limited 1993 Agriculture Eastern Europe Market economy National cultures 4 BRITISH FOOD JOURNAL 95,7 Many important...

... Limited 1992 Individual behaviour National cultures Hospitality industry DINING OUT IN THE URBAN CONTEXT 3 A sociological sketch of this now intrinsic part of urban daily life. Dining Out in the Urban Context Roy C. Wood British Food Journal, Vol. 94 No. 9, 1992, pp. 3-5. © MCB University...