... the moderating effects of self-perceived health status and individuals’ need for cognition on health-claim framing. Findings The results indicate that personal differences moderate the effects of health-claim framing on consumers’ food-product evaluation. Consumers with poor health status evaluate food...

...Rami Paasovaara; Harri T. Luomala Purpose This paper aims to investigate how differences in message content and in need for cognition influence consumers' sensory evaluation, product attitudes and purchase intentions in terms of spelt porridge and sea buckthorn juice. Design/methodology...