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Keywords: Negativity bias
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (7): 2601–2616.
Published: 11 March 2021
... claims, and (3) online survey including discrete choice experiment (DCE) to determine the effect of positive and negative claims on consumer food choices. Findings We provide evidence of negative bias in consumers facing the choice between foods with enriched positive ingredients vs foods...
