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Keywords: Net benefit
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (3): 1042–1059.
Published: 13 November 2020
... was able to predict about 84% of the variance changes in consumers' willingness to adopt GM foods. The effects of net benefit and perceived compatibility on the willingness were also significant. In addition, the mediating effect of compatibility on the relationship between net benefit/self-efficacy...
