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Keywords: Nine-ending price
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Journal Articles
Psychological pricing in online food retail
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (11): 3522–3535.
Published: 18 March 2021
... practice in the growing grocery e-commerce sector. Design/methodology/approach The authors investigate the frequency of nine-ending prices at Amazon Fresh for more than 10,000 products from May 2019 until March 2020 for the customer location Berlin, Germany. Applying a within–between logit model...
