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Keywords: Nine-point hedonic scale
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Journal Articles
Journal:
British Food Journal
British Food Journal (2017) 119 (7): 1459–1472.
Published: 03 July 2017
... results with the traditional nine-point hedonic scale. Design/methodology/approach The AHP was used as a multi-criteria decision analysis. Data were obtained from a face-to-face questionnaire completed by 122 consumers in a controlled environment in Cataluña (Spain). Findings Results showed...
