... by considering the role of nostalgia and hedonic values in tourist food consumption. Design/methodology/approach Data were collected from 315 domestic tourists by intercept surveys conducted in the Beitou Hot Spring, Taiwan. Covariance-based structural equation modeling (SEM) and bootstrapping were used...

..., and markers. Further, it is important that service staff make tourists feel comfortable and satisfied with the traditional local cuisine experience. Originality/value This study contributes to the destination marketing of traditional local cuisines from the perspective of nostalgia. The findings...

... an abundance of factual information in direct forms, combined with emotional appeals emphasizing local origin, nostalgia, and long-standing cultural traditions. On the contrary, UK copies tend to emphasize the entertainment value of advertisements, while communicating rational appeals in an informal register...

...Sanda Renko; Sanda Renko; Kristina Bucar Purpose – Due to the growing trend of consuming healthy food, which reproduces the ideal of the food the authors tried in their childhood, an increasing number of researchers have brought together the values of tradition, nostalgia and food. The purpose...

... behaviour (Blake et al., 2007 ; Lupton, 1994), such as consumers' desire to relive an experience (Wirtz et al., 2003). Third, contemporary consumers are characterised by the search for nostalgic experiences (Holbrook and Schindler, 2003), wherein nostalgia here refers to emotionally laden...