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Keywords: Numerical skills
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (13): 237–253.
Published: 12 April 2022
...Emma Beacom; Lynsey Elizabeth Hollywood; Victoria Simms; Alison Wynne Purpose Price promotions are a common tool used by retailers to increase sales. This study aims to investigate the effect of consumer's numerical skills and other demographic characteristics on their ability to determine...
