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Keywords: Offeror
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Journal Articles
Co-creation of a food marketing offer by final purchasers in the context of their lifestyles
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (4): 1494–1512.
Published: 09 December 2020
...Agnieszka Izabela Baruk Purpose This article is theoretical and empirical in nature. Its purpose is to determine whether a lifestyle resulting from a particular personality type is significant for elements of a food marketing offer, which final purchasers would like to co-create with offerors...
