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Keywords: Online food delivery services
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (7): 2922–2944.
Published: 19 February 2026
...Rishabh Mishra; Madhvendra Misra Purpose Cloud Kitchens have emerged as an innovative online food delivery service ( OFDS) format, yet little is known about how consumers evaluate and adopt these digitally mediated, delivery-only models. This study examines how four dimensions of Motivated...
Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (11): 4143–4162.
Published: 21 August 2023
...Shavneet Sharma; Kritika Devi; Samantha Naidu; Tuma Greig; Gurmeet Singh; Neale Slack Purpose This study explores consumers' intentions to utilize online food delivery services (OFDS) in a shared economy beyond the COVID-19 pandemic, employing the protection motivation theory (PMT...
