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Keywords: Online food ordering (OFO)
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Journal Articles
Do digital payments enhance online food ordering? A study of zoomers and millennials in an emerging economy
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (12): 4546–4565.
Published: 09 September 2025
...@gmail.com 15 02 2025 03 06 2025 03 08 2025 03 08 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Online food ordering (OFO) Stimulus–organism–response (SOR) model PLS-SEM-MGA Zoomers (Gen Z) Millennials (Gen Y...
