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Keywords: Online grocery delivery
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Journal Articles
Psychological pricing in online food retail
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (11): 3522–3535.
Published: 18 March 2021
... Online grocery delivery Price endings First, there is the easy customer access to information online. Previous research suggests that nine-endings are more effective in increasing sales when customers have limited information (Anderson and Simester, 2003). Online however, with price comparison...
