Keywords: Online grocery shopping
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Journal Articles
Journal Articles
British Food Journal (2020) 122 (3): 957–975.
Published: 20 February 2020
...Philipp Piroth; Marc Sebastian Ritter; Edith Rueger-Muck Purpose This study examines the relationship between personality traits and the willingness to buy groceries online. Our research is based on research on consumer values regarding online grocery shopping (OGS), and the authors argue...

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