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Keywords: Online-to-offline commerce
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (13): 284–300.
Published: 27 March 2025
... for developing fresh product retailers in pursuing sustainable competitiveness. Online-to-offline commerce Customer satisfaction Fresh products Perceived value Perceived quality Online-to-offline (O2O) businesses are an emerging commerce model for providing customers with online services to guide...
