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Keywords: Open kitchen
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Journal Articles
Cultivating customer perceptions of food preparation transparency: a comprehensive investigation into restaurant branding
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (10): 3793–3812.
Published: 06 August 2025
...Chih-Hsing Liu; Ngan Nguyen Hoang Thanh; Yen-Po Fang Purpose This study examines the growing trend of open kitchens in the restaurant industry and their impact on building restaurant credibility. With increasing customer demand for transparency in food preparation, this research explores how...
