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Keywords: Organic candy
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Journal Articles
Selling organic candy: multimodal critical discourse analysis of commercial websites
Available to Purchase
Journal:
British Food Journal
British Food Journal (2021) 123 (10): 3277–3292.
Published: 25 November 2020
...José-Santiago Fernández-Vázquez Purpose This paper examines how organic candies are marketed as healthy and ethical choices on commercial websites through the use of visual, rhetorical and promotional strategies. Design/methodology/approach The study uses social semiotics and multimodal...
