Keywords: Organic food products
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Journal Articles
British Food Journal (2024) 126 (12): 4304–4323.
Published: 17 October 2024
...Anand Thakur; Neha Prakash; Muthubasin PK Purpose The purpose of the present study is to explore the factors affecting young consumers’ purchase intention towards organic food products (OFPs) and gain a comprehensive understanding of the various factors that influence how consumers perceive...
Journal Articles
Journal Articles
British Food Journal (2016) 118 (9): 2308–2325.
Published: 05 September 2016
... the factors affecting perception of consumers on organic food products in Indian context. Design/methodology/approach The study used a structured survey of 150 respondents covering Delhi and the National Capital Region (NCR) of Ghaziabad, Noida and Faridabad (India). Exploratory research was used to know...

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