...Maria-Luisa Hernandez-Olalla; Carmen Valor; Carmen Abril Purpose Past work on the role of brands in the acceptance of organic products is partial and inconclusive. Research has failed to examine the consumer sense-making process underpinning fit assessment, despite the centrality...

... towards HWIs as well as their influence on their followers' intent to purchase organic products. The moderating effect of gender is also taken into account. Design/methodology/approach Based on data collected from 251 Instagram HWIs followers, the authors empirically tested the conceptual model using...

... 07 2020 13 12 2020 16 04 2021 22 04 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sustainable consumption Organic products Green brand equity Green brand image Green satisfaction Organic entrepreneur...

...Boban Melović; Marina Dabić; Sunčica Rogić; Vladimir Đurišić; Vesna Prorok Purpose This paper seeks to identify the factors that influence the perceptions and attitudes of young people in Montenegro toward organic products. Design/methodology/approach The results of the research, obtained...

...Juan Antonio Aguirre Gonzalez Purpose The purpose of this paper is to evaluate the impact of the economic crisis in organic consumption in order to better understand how to meet the emerging challenges that the crisis is creating for future consumption and production of organic products in Costa...