...Harry Jay Cavite; Panya Mankeb; Suneeporn Suwanmaneepong Purpose Organic rice forms the largest portion of the Thai organic food market. Because of its increasing popularity, marketers need to better understand consumer behaviour to address emerging concerns regarding product safety and quality...

...Hatairat Sakolwitayanon; Peeyush Soni; Jourdain Damien Purpose The purpose of this paper is to explore key attributes of organic rice that consumers use in the process of choosing organic rice, and to segment organic rice market in Bangkok. Moreover, the study tends to identify the best clustering...