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Keywords: Organic shopper
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Journal Articles
Organic shoppers’ involvement in organic foods: self and identity
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (1): 139–156.
Published: 22 October 2018
... foods. In total, 512 completed responses were obtained for data analysis. Findings Strongly defined social identity and role identity are significant antecedents of consumers’ health consciousness and socially responsible consumer behavior (SRCB). This finding explains why organic shoppers value...
