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Keywords: Organic vegetable
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (7): 3026–3046.
Published: 02 April 2026
...Miaomiao Qu; Yongbo Quan Purpose This study aims to determine the impact of perceived risk on consumers’ online organic vegetable purchase intention (OOVPI) in China’s lower-tier cities. It focuses on three specific risks, including performance, financial, and time risks. The study also explores...
Includes: Supplementary data
