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Keywords: Organized retail chains
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Journal Articles
What shapes farmers’ perceptions of supermarket retail chains? An exploratory study in India
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–20.
Published: 27 November 2025
... Licensed re-use rights only Farmer perception Organized retail chains Supermarkets Emerging supply chains Buyer–seller relationship Scale Development Agricultural marketing in developing nations like India is distinct from the developed nations like the USA. It involves small...
