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Keywords: Overall image
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (7): 2922–2944.
Published: 19 February 2026
... Consumer Innovativeness ( MCI ) – functional, hedonic, cognitive, and social – shape consumers' overall image, attitude, and behavioural intention toward Cloud Kitchen services. Design/methodology/approach Data were collected from 302 OFDS users in India and analysed using Partial Least Squares...
