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Keywords: PDO label
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (3): 1170–1189.
Published: 13 November 2020
...Elisabetta Savelli; Laura Bravi; Barbara Francioni; Federica Murmura; Tonino Pencarelli Purpose The paper aims at investigating whether and how the product designation of origin (PDO) label influences consumers' acceptance, attributes' perception and purchase intention of PDO foods. Design...
