...Annelies E. Blok; Bea L.P.A. Steenbekkers Purpose Reducing plastic packaging is a key goal in tackling plastic pollution. At the same time, packaging can protect fresh produce and potentially prevent food waste. However, little is known about what consumers actually do with packaged produce...

...Shih-Hao Lu; Rohit Raj; Anupama Mahajan; Ajay Jha; Priyanka Verma; Hsia-Ping Lan; Sumanjeet Singh Purpose The study aims to add to the existing literature on food supply chains by specifically taking into the redesigning of the alignment of storage, packaging and distribution practices...

...Lotte Hallez; Bram Spruyt; Filip Boen; Tim Smits Purpose This study investigates the combined impact of two packaging cues (i.e. packaging material, recycled content claim) and a price premium on young consumers’ product perceptions and choices. Design/methodology/approach Experimental data...

... in the last five years using tools for reviewing the statement of preferred information item for systematic reviews without focusing on a randomized analysis and secondly to perform a bibliometric analysis on the properties of films and coatings added of tocopherol for food packaging. Design/methodology...

...Anupama Chirag Dave Purpose Packaging design has the power to convey persuasive and functional benefits, thereby inducing the brand preference as per empirical studies, but not much has been studied in detail about aesthetic aspects of packaging. This study is a careful attempt to understanding...

...Claudio Aqueveque Purpose The purpose of this paper is to investigate buyers' perceptions and preferences for three different packaging formats of low-priced wines existing in the Chilean market: Brick Liquid Carton, Traditional Glass Bottle (0.75 L), and Magnum Glass Bottle (1.5 L). Since...

...Rorie Parsons Purpose Whilst plastic packaging has recently been critiqued for its detrimental effects on the environment, it is largely overlooked in histories of food retailing. This paper presents a historical perspective on plastic packaging, highlighting its role in transforming UK food...

...Aggeliki Konstantoglou; Dimitris Folinas; Thomas Fotiadis Purpose The importance of packaging in the food industry lies in its multifunctional nature. Packaging elements can come from studying the contribution of different research disciplines and functional areas: marketing, logistics, food...

... of wine and frequency of consumption. Practical implications The findings of this study provide guidance for Portuguese wineries as regards the marketing and design decisions of their products and packaging. Originality/value This study sheds new light on the importance of wine bottle design...

...Natalia Vila-Lopez; Inés Küster-Boluda Purpose The basis of this paper is to carry on a bibliometric analysis to investigate how “marketing” decisions have affected “packaging” success in different disciplines. This analysis covers from the first paper published on this topic (in 1956) to the last...

... on the packaging of vegan and humane meat brands. Findings Humane meat brands use animal welfare and environmental appeals more often whereas vegan brands use taste appeals more frequently. Social implications Marketers’ communication strategies for alternatives to traditional meat consumption...

... of packaging and labeling of Requeijão cheese on the purchasing behavior of different age groups of consumers in order to obtain marketing information that aid in increasing sales of Requeijão cheese. Design/methodology/approach Three focus groups were created, each one composed of ten participants...

...Jill K. Maher; Daria Crawley; Jodi Potter Purpose Children’s fruit intake is a part of healthy nutrition. Several children’s food products “look like” fruit; hence potentially fruit substitutes. Packaging includes brand names, indicators, and health claims related to fruit. These packaging cues...

...Bo Rundh Purpose The purpose of this paper is to explore the importance of innovative packaging for marketing purposes in a food supply chain. The intent is also to understand the function of packaging as a marketing tool. The outcome of the study is expected to contribute to the link between...

...Agnieszka Izabela Baruk; Anna Iwanicka Purpose – The purpose of this paper is to have two main research goals: to identify and analyse the elements of dairy product packaging which influence customer purchase decisions, according to these elements’ compliance with their expectations...

...Mahsa-Sadat Taghavi; Alireza Seyedsalehi Purpose – The purpose of this paper is to study the impact of chocolate packaging and brand on the purchasing decisions of a number of Iranian children and their parents. The paper also aims to investigate the role of pester power as a moderating variable...

...Fredrik Fernqvist; Annika Olsson; Sara Spendrup Purpose – The purpose of this paper is to explore consumer views on different aspects of packaging, exemplified by a common product in the fruit and vegetable category and to identify advantages and disadvantages perceived by consumers purchasing...

...Tunyarut Jinkarn; Prisana Suwannaporn Purpose – The purpose of this paper is to understand consumer perspectives and trade-offs on packaging convenience attributes of various food and drink packages vs increased cost. Design/methodology/approach – The research utilized structured interviews...

...Agnieszka Izabela Baruk; Anna Iwanicka Purpose – The purpose of this paper is to identify and to make an in-depth analysis of importance of the environmental elements of dairy product packaging during consumer buying decisions process according to these elements’ compliance with consumer...

...Bo Rundh Purpose – The purpose with this paper is to investigate the relationship between packaging and the influence it has on marketing from a management point of view. Design/methodology/approach – Based on case studies different packaging solutions are discussed in relation...