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Keywords: Packaging customization
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (7): 2646–2667.
Published: 17 May 2024
... for companies in the food industry that would like to use the tool of customization by intervening in terms of the packaging rather than the product itself. Customization Personalization Packaging customization Food industry In recent years, both scholars (Chandra et al., 2022 ; Chen...
