... evaluation but also perceived authenticity by appearing dated rather than respectful of tradition. Traditional Chinese food Packaging design User experience Cultural authenticity Sustainability Industrial design Case study Packaging is widely recognised as a central element of a product’s...

... Publishing Limited Licensed re-use rights only Front-of-package label Prepared dishes The construal level theory Information processing fluency Packaging design Nanhu Scholars Program for Young Scholars of Xinyang Normal University 2025-2030 http://dx.doi.org/10.13039/501100012337...

... and novelty as mediating mechanisms of differentiation. Typical color Cognitive style Perceptual naturalness Perceptual novelty Packaging design Soft Science Project of Henan Province 252400411208 Youth Project of Philosophy and Social Science of Henan Province 2024CJJ205...

.... Practical implications Packaging design should align with regulatory focus: simplified, benefit-oriented claims for promotion-focused consumers and detailed, risk-reducing information for prevention-focused consumers. Originality/value This study extends Regulatory Focus Theory by incorporating...

... of the effects of packaging design on product liking and may help both designers and manufacturers design more appropriate packaging for their products. Ignacio Gil-Pérez can be contacted at: inakigil@unizar.es 16 09 2023 03 04 2024 02 07 2024 © Emerald Publishing Limited 2024...

...Mohsen Rasouli Valajoozi; Nosrat Ollah Zangi Purpose – The purpose of this paper is to compare and find the significance of aesthetic standards related to the packaging design of pure milk among two groups of parents and children in order to help the designers and marketers to identify these two...