... evaluation but also perceived authenticity by appearing dated rather than respectful of tradition. Recent global advances in packaging design show that integrating user experience principles can increase perceived product quality, preserve freshness, and improve customer satisfaction (Chung et al...

... Publishing Limited Licensed re-use rights only Front-of-package label Prepared dishes The construal level theory Information processing fluency Packaging design Nanhu Scholars Program for Young Scholars of Xinyang Normal University 2025-2030 http://dx.doi.org/10.13039/501100012337...

... Perceptual naturalness Perceptual novelty Packaging design Soft Science Project of Henan Province 252400411208 Youth Project of Philosophy and Social Science of Henan Province 2024CJJ205 General Project of Humanities and Social Sciences Research in Henan Universities...

.... Practical implications Packaging design should align with regulatory focus: simplified, benefit-oriented claims for promotion-focused consumers and detailed, risk-reducing information for prevention-focused consumers. Originality/value This study extends Regulatory Focus Theory by incorporating...

... of the effects of packaging design on product liking and may help both designers and manufacturers design more appropriate packaging for their products. 16 09 2023 03 04 2024 02 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only...

...Mohsen Rasouli Valajoozi; Nosrat Ollah Zangi Purpose – The purpose of this paper is to compare and find the significance of aesthetic standards related to the packaging design of pure milk among two groups of parents and children in order to help the designers and marketers to identify these two...