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Keywords: Parasocial interaction
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (4): 1555–1584.
Published: 25 November 2025
... trust transfer processes, parasocial interaction (PSI) and self-control influence digital food impulse buying. Design/methodology/approach Using survey data from 463 social media users, the study employs partial least squares structural equation modeling (PLS-SEM) integrated with necessary condition...
Includes: Supplementary data
