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Keywords: Parasocial relationship
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (8): 2952–2974.
Published: 29 May 2025
... by the perceived congruence and parasocial relationship for adopting organic food. Third, this study defines the positive impact of brand trust on organic food adoption. Finally, knowledge-education acts as a moderator, for example knowledge-education positively influences influencer personality and consumer...
