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Keywords: Partial least squares structural equation model
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (10): 3513–3532.
Published: 31 July 2025
... quantitative face-to-face survey with 150 consumers in Chisinau in 2023. The theory of planned behaviour (TPB) framework assessed the factors influencing purchase intentions at farmers’ markets. Data were analysed using the partial least squares structural equation model to estimate purchase intentions...
Includes: Supplementary data
