... a premium price) in relation to food brands. Design/methodology/approach The authors propose a conceptual model comprising five latent variables and 26 manifest variables. A questionnaire with questions relating to pasta and coffee was given to an Italian consumer sample (n=400). The model...

...Martin Hingley and Adam Lindgreen; Claudia Dumitrescu; William Nganje; Clifford J. Shultz Purpose – This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver value. The effects of COO...