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Keywords: Pastry products
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Journal Articles
Journal:
British Food Journal
British Food Journal (2023) 125 (1): 318–344.
Published: 30 March 2022
...Faradewi Bee A. Rahman; Mohd Hafiz Hanafiah; Mohd Salehuddin Mohd Zahari; Lovelyna Benedict Jipiu Purpose This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers. Design/methodology/approach...
