... of natural sweeteners over sugar in health-conscious individuals. Design/methodology/approach The Health Belief Model (HBM) formed a theoretical foundation to examine the effects of the perceived severity of sugar-related health risks and perceived benefits of natural sweeteners on the consumption...

... effect on risks (Wilks’ Λ = 0.911, F(4,153) = 3.725, p = 0.006, partial η² = 0.089) but not on perceived benefits. Across both studies, perceived health benefits increased PI, whereas psychological and quality risks decreased it. Originality/value This study advances Cue...

...-branding enhances perceived product quality by increasing perceived benefits and reducing perceived risks. Design/methodology/approach A scenario-based, between-subjects online experiment was conducted, one featuring co-branding with a foodservice brand and the other without (independent branding...

...' perceived benefits, satisfaction and loyalty. Price consciousness was positioned as the moderator while customer satisfaction was positioned as the mediator. Design/methodology/approach Utilizing the purposive sampling technique, 360 useable respondents were gathered from existing FDAs' customers...

...Zeyen Loh; Siti Hasnah Hassan Purpose This study aims to determine the repurchase intention of food truck products based on perceived risks and perceived benefits by consumers within the context of Malaysia. Recently, the food truck industry has been expanding as customers begin to explore...

...Shih-Tse Edward Wang; Yu-Ting Liao Purpose Although the association between social norms and alcohol dependence has been noted, how social norms cause alcohol dependence remains unclear. This study thus investigated how social norms affect the perceived benefits of drinking and alcohol identity...