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Keywords: Perceived effort
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (6): 2214–2230.
Published: 31 December 2025
...Han Chen; Shuaifang Liu; Yiyan Wang; Nuo Dong; Woo Gon Kim; Jun (Justin) Li Purpose The purpose of this study is to examine how AI-generated image labels influence consumers’ purchase intention of cuisine, by revealing the psychological mechanisms via perceived effort, perceived image...
Includes: Supplementary data
