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Keywords: Perceived green value
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (13): 820–837.
Published: 28 October 2025
... effects between food type and pricing strategies (partitioned vs. combined pricing) on purchase intentions. Both studies also tested the mediating role of perceived green value. Findings Both Study 1 and 2 revealed that consumers demonstrated higher purchase intentions for food products wrapped...
Includes: Supplementary data
