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Keywords: Perceived image authenticity
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Journal Articles
Tainted by technology? The effect of AI-generated image labels on consumers’ food purchase intentions
Available to Purchase
Journal:
British Food Journal
British Food Journal (2026) 128 (6): 2214–2230.
Published: 31 December 2025
.... Experiment 2 examines the serial mediation via perceived image authenticity, perceived effort and perceived taste. Experiment 3 examines the moderating effect of price premiums using a 2 × 2 factorial design with online participants to mimic real consumers’ behaviors. Findings The results show...
Includes: Supplementary data
