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Keywords: Perceived monetary sacrifice
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Journal Articles
Customers’ use of prices and internal reference prices to evaluate new food products
Available to Purchase
Journal:
British Food Journal
British Food Journal (2015) 117 (4): 1411–1424.
Published: 02 April 2015
... Publishing Limited 2015 Perceived quality Pricing New products Customer value Perceived monetary sacrifice Perceived customer value (PV) is one of the most important concepts in marketing (Gummerus, 2013). Since its original definition (Zeithaml, 1988), PV evolved...
