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Keywords: Perceived product traceability
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (7): 3026–3046.
Published: 02 April 2026
.... Furthermore, beyond directly promoting OOVPI, perceived behavioural control and perceived product traceability serve as moderators that alleviate the negative impact of perceived risks on OOVPI. Originality/value On the theoretical front, this study advances the TPB framework by incorporating perceived...
Includes: Supplementary data
