...-branding enhances perceived product quality by increasing perceived benefits and reducing perceived risks. Design/methodology/approach A scenario-based, between-subjects online experiment was conducted, one featuring co-branding with a foodservice brand and the other without (independent branding...

...Muni Ni-Ying; Jorge Matute; Belén Derqui Purpose This study integrates the theory of planned behaviour and attitude-behaviour-context theory to identify determinants (price consciousness, sales proneness and food waste awareness) and barriers (perceived risks) of consumer purchase intentions...

... this skepticism and fill the knowledge gap, this study aims to examine consumers’ perceived risks in eco-design packaging and their impact on consumer food wastage. Design/methodology/approach A survey was conducted to identify consumer-perceived risks in eco-design packaging and explain whether, and why...