Keywords: Perceived trustworthiness
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Journal Articles
British Food Journal (2024) 126 (5): 2122–2148.
Published: 20 February 2024
..., perceived satisfaction and perceived trustworthiness as study variables. These variables are not the exact constructs employed by the TPB, but to a greater degree these variables represent the underlying constructs of TPB. Similarly, convenience and shopping experience, to a great degree, represent...

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