...Zohra Ghali; Karim Garrouch; Raouf Ahmad Rather Purpose This study examines how performance and effort expectancies affect perceived values of food delivery apps’ brands and, consequently, customer loyalty while investigating the moderating role of habit. Design/methodology/approach A web...

...Zohra Ghali Purpose This study examines the role of the emotional experience of mobile food shopping in stimulating perceived values and continued intentions under the moderating role of consumer expertise. Design/methodology/approach We gathered data from 632 Saudi mobile food shoppers...

...) interactions (personalization, responsiveness, and entertainment) in the agricultural products live room have a positive effect on perceived values (utilitarian value, symbolic value, and entertainment value); (2) utilitarian value positively affects purchase intention and mediates the effects...