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Keywords: Performance expectancy
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Journal Articles
Investigating customer behavior toward branded food-delivery apps: moderating role of habit
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (12): 4189–4209.
Published: 20 August 2025
... survey was conducted to gather data from 325 Saudi participants, which was analyzed using structural equation modeling. Findings The findings showed that performance expectancy significantly influences all three perceived values (social, emotional and price), while effort expectancy significantly...
