... consumption. Originality/value The study is one of the first to examine the role of personal values in explaining plant-based consumers’ WTP for food’s novelty, health, and CSR attributes. The findings offer actionable insights for food companies and restaurants targeting plant-based consumers...

... of their consumption and the personal values that guided consumers’ buying decision-making processes, alongside aspects related to food safety. Design/methodology/approach Using a qualitative approach, the study employed the laddering technique to gather data from consumers at farmers markets in Indiana. Data...

... aims to (1) investigate whether OFC perceptions of the A-C-V impact their predisposition to purchase and buying intention; (2) examine the mediating effect of predisposition to purchase on the relationship between OFC personal values and their buying intentions and (3) verify whether consumers...

...Marcos Giovane da Silva; Luiz Henrique de Barros Vilas Boas; Alberdan José da Silva Teodoro Purpose This study aimed to describe the cognitive associations existing among specialty coffee consumers through the means-end chain theory and personal values. Design/methodology/approach The research...

... is understood as the consumption pattern of an individual, reflecting their personal values and tastes. With the explicit aim of its use as a tool in international segmentation in the food domain, in 1997, Brunsø developed the food-related lifestyle (FRL) construct (Grunert, 2019). This instrument groups...

...Álvaro Leonel de Oliveira Castro; Luiz Henrique de Barros Vilas Boas; Daniel Carvalho de Rezende; Márcio Lopes Pimenta Purpose The purpose of this paper was to identify and describe the personal values that motivate and guide the cognitive structure of Brazilian wine consumers from the viewpoint...

... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Thematic analysis Personal values Leftovers Household food waste Means-end approach States of being Recent global estimates suggest that between 30 and 50 per cent (or up to 2bn tonnes) of all food produced...