...Aihwa Chang; Chung-Hui Tseng; Min-yeh Chu Purpose – A food traceability system that provides detailed information on food production, processing, transfer, and distribution can create value in food exchange. This study aims to investigate which type of consumer personality places greater value...

... of the hospitality industry, and have invested in the cult of personality, freely utilizing public relations and image creation techniques. Chef gastrosophers have realized that the modern hospitality industry has a dynamic which requires the business proprietor to innovate, to create bold images and identities...

...Gordon R. Foxall Recent research has shown that personality traits such as sensation seeking, and product‐induced effects such as evocation of involvement,influence variety seeking by food consumers. Considers the additional factor of consumers′ early purchasing of new food brands/products. Three...