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Keywords: Personalized price promotion
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Journal Articles
Journal:
British Food Journal
British Food Journal (2021) 123 (4): 1413–1432.
Published: 01 December 2020
...Minh Thi Thuy Nguyen; Agnes Emberger-Klein; Klaus Menrad Purpose Personalized price promotion (PPP) is a marketing instrument that addresses the limitations of untargeted promotions by tailoring the offers to individual customers based on their purchase histories. Current evidence on PPP...
