... of place branding and for signalling the localness of products. Design/methodology/approach Anchored in the Social Identity Theory and the Place Attachment Theory, a mediation model was estimated with Spanish consumers to conceptualise and measure constructs related to identity-based dimensions...

...Fernanda Rodrigues de Siqueira; Matheus Wemerson Gomes Pereira; Carlos André da Silva Müller Purpose The purpose of this study is to examine how the literature has addressed agri-food products within the various place branding approaches. Design/methodology/approach A systematic literature...

... in January 2021. Design/methodology/approach The work is framed within the case study methodology. Semiotics will be the discipline used to establish the set of cultural units or signs that the company puts into play in its campaign #ConMuchoAcento. Findings Cruzcampo beer makes use of place branding...