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Keywords: Place identity
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Journal Articles
Journal Articles
British Food Journal (2022) 124 (8): 2481–2496.
Published: 21 October 2021
...Tangchung Kan; Po-Yi Hsu; Edward C.S. Ku Purpose This study aims to analyze the challenges facing tourism marketing, specifically traditional local cuisines. These challenges include communication with tourists, tourists' revisit behaviors mediated by place identity and perceived interactivity...

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