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Keywords: Plant based
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (3): 1209–1234.
Published: 12 August 2025
...Andrea Caccialanza; Mirta Casati; Margherita Muzzillo; Alessandro Iuffmann Ghezzi Purpose We aim to investigate how retail marketing levers influence the market share for different plant-based alternative (PBA) product categories compared to conventional counterparts across varying levels...
