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Keywords: Positioning claim
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Journal Articles
The role of credence attribute claims in food product launch – a comparative study of New Zealand and Australia
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (7): 2588–2609.
Published: 21 December 2022
... Positioning claim Comparative study D22 L51 Q13 However, launching new products comes with high risk and uncertainty, with many new launches failing to reach sustainable realisation (Lemmerer and Menrad, 2019). Despite the high risk, there has been a significant increase in the number of new...
